Wednesday, August 23, 2006

Norton goes bust. Again.


These are computer-rendered images of the Norton Commando 961 SS, which was never built after all...

Norton Motorcycles, the US-based company that had bought the famous old British name and which had been developing a new Commando – the 961 SS – have gone bust. The man behind Norton Motorcycles, Kenny Dreer wanted to develop a new 961cc parallel twin engine and produce an all-new Norton Commando bike in volumes. He’d managed to raise several million dollars in funding for this venture, and reportedly, even attracted several hundred customers who were willing to pay a deposit for one of his bikes – slated to cost in the region of US$20,000! The new 961 SS Commando was being touted by the company as “a new beginning for Norton Motorcycles. Designed and built from the ground up, this bike continues the Norton legacy of defined style and performance.” Pity it never happened.

Personally, I’m a big fan of the original 1970s Norton Commando, which I think just looks divine. It’s sad that there won’t be another after all. But then, with a name as magical as Norton, you never know. I hope some vastly rich and knowledgeable motorcycle enthusiast comes along, buys the rights to the name and gets Norton back on track!

See some quaint, charming old Norton advertisements here and definitely do go here to see why British bikes are not the only British things going bust. Ha!


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