According to a report on the Financial Times website, Ducati might soon merge with Harley-Davidson! Ducati CFO, Enrico D’Onofrio has been quoted as saying that ‘A merger with Harley-Davidson would be totally complementary,’ and that ‘Half of all Ducati owners in the US also own a Harley.’
The FT website report says that this merger could help Ducati with procurement – the Italian company would be able to get better quality parts at lower prices – and that it would also enhance ‘distribution opportunities’ for Ducati in the American market. The report adds that Harley may also benefit from this merger with regard to international expansion, as the US market is flattening out.
On the other hand, a press release on the Ducati website denies that any such merger may be in the offing. ‘Neither Ducati nor its principal shareholder TPG have had any contacts with Harley-Davidson, concerning a possible acquisition of an interest in Ducati,’ it says. Cycle World magazine has an interesting take on the whole issue - get it here.
In the meanwhile, Ducati have released a new special edition bike – the 2007 Ducati Sport 1000 Mono – which will only be made available in North America. Only 100 units of this bike will be made, and Ducati claim that ‘This Sport 1000 SE embodies the spirit of the legendary 1978 900SS Darmah.’
The 2007 Sport 1000 Mono features a twin muffler ‘shotgun’ exhaust, wire-spoke wheels and Brembo brakes, and costs US$11,495. The bike is now available at Ducati showrooms throughout North America.Also see:
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