With a big presence in Europe, and an exciting, off-beat lineup of sportsbikes, supermotards, off-roaders and dual-purpose machines, KTM are now looking at expanding in the second-largest motorcycle market in the world – India. The Austrian company will be working with Bajaj (with sales of 2.38 million motorcycles in 2006-07, Bajaj Auto are India’s second-largest two-wheeler company…), on the development of new engine and vehicle platforms.
Together, KTM and Bajaj will work on entry-level bikes fitted with 125cc-250cc, four-stroke, liquid-cooled engines. These will be KTM’s entry-level offerings in European markets. Bajaj will also help KTM expand their presence in South-East Asia and India – markets that could open up big opportunities for KTM in the years to come.
Stefan Pierer, KTM CEO, says ‘The Executive Board of KTM Power Sports AG sees in the cooperation, a great chance to strengthen the KTM Group in its sustained growth strategy in a global environment.’ Rajiv Bajaj, Bajaj CEO, says, ‘KTM’s sharp brand positioning, differentiated designs, and hyper performance have inspired Bajaj to invest in this participation. Bajaj is delighted with this opportunity to co-develop a range of products for manufacture by Bajaj for both KTM and Bajaj brands. Equally, Bajaj is excited by the prospect of introducing KTM products to India and South-East Asia, as also to access the European market via KTM.’Also see:
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