Saturday, September 26, 2009

Moto Morini believe they’ll be back on track in 2010


Established in 1937, Moto Morini have been around for more than seven decades and have seen their share of ups and downs. We do hope they can pull through yet another crisis...

Moto Morini, who recently went into voluntary liquidation, insist their product development activities are still on track and that the company’s offices – including after-sales and spare parts divisions – are fully functional. While MM haven’t paid their suppliers for the last three months, the beleaguered Italian company continues to update its products and will even launch a few 2010-spec variants of its existing bikes by mid-October this year.

By declaring bankruptcy, Moto Morini have bought some time – under Italian laws, the company has about 6-8 months in which it can reengineer its financial position, pay off its outstanding debts and generally get back on its feet.

According to some reports on the Internet, Moto Morini have only sold around 1,200 bikes this year, while the aim was to sell at least 2,000. The small Italian company will, apparently, break even if it manages to sell 2,500 bikes, which is what it’s aiming for in 2010. If we were realistic, however, we’d say Morini’s chances for survival may be a bit slim. The whole scenario looks like one of those bust-revival-bust-revival cycles that some smaller-scale motorcycle manufacturers in Europe go through every once in a while. The heart, soul and deep-burning passion are all there at Moto Morini. But financial viability? Hmmm…


A road test video of the Moto Morini Corsaro Veloce. Very impressive indeed. Yes, MM definitely deserve another chance and we hope they survive...

2 comments:

putra said...

this good news, if motomorini will back on the track, in the streets will be more and more motorcycle, good news

Putra said...

i like this cause i like motomorini but the style must new

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