Saturday, November 21, 2009

Harley-Davidson enlist BNP Paribas to help with MV Agusta sale

Harley-Davidson have selected investment banking firm BNP Paribas to help them with selling MV Agusta. ‘MV Agusta is a highly desirable company for the right buyer. It has a proud heritage and strong brand, high-quality, exciting and beautiful products, and passionate enthusiasm on the part of its customers, employees and dealers. We are confident in our expectation that we will identify an appropriate buyer,’ says Harley-Davidson Senior Vice President and Chief Financial Officer, John Olin.

While Harley-Davidson are trying to project that all is well at MV, nobody really seems to know if that is true. The beleaguered Italian manufacturer recently unveiled new F4 and Brutale bikes at this year’s EICMA Show in Milan, but minor differences in styling apart, these are essentially the same bike that MV have been offering for years. The company probably needs money – large amounts of it – for developing all-new bikes, which could include smaller, less expensive machines (sports 600s maybe?) in order to expand their customer base.

We absolutely love MV Agusta and their utterly beautiful, gorgeous machines. And we hope they find a buyer who can invest sufficient amounts of money into the company in order to strengthen its operations in a big way. After downing the shutters on Buell, we hope Harley won’t botch MV’s future as well…

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hardboiled said...

Talk about mess the company about. I think I can safely say the original raised a few eye brows in the UK when Haley bought MV but this just looks like Harley hadn't a clue what they were doing to start with. Why did they even bother????
Hope MV survive this.

Anonymous said...

Harley Davidson is joke, and will always be a joke. Waist of money, time, engineering and resources. I wish they would just GO AWAY.

Anonymous said...

Being the owner of a 750 F4 it nearly made me sick when Harley bought MV. Harleys are fine for a certain type of rider but the decision to purchase obviously had no forethought.

Kiran said...

American arrogance at work again..
They buy brands without appreciating their value just because they've got the cash.
My deepest sympathies with MV Agusta, may it live forever..

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