Wednesday, April 07, 2010

Markus Hofmann: BMW S1000RR and the art of high fashion

BMW S1000RR Markus HofmannBMW S1000RR Markus Hofmann
As recently as a year or two ago, who would have imagined that a German motorcycle - a BMW - would emerge as the hottest, fastest and most fashionable street-legal superbike in the world...!
BMW S1000RR Markus HofmannBMW S1000RR Markus Hofmann

We recently carried an interview with Leslie Porterfield, who’s now a Guinness record holder for being the fastest female motorcyclist in the world. There, we also featured some of Leslie’s pics with a BMW S1000RR, which were clicked by Markus Hofmann, one of Germany’s top photographers. Well, it seems Hofmann quite likes the S1000RR himself and has earlier taken more pics of the bike with various models, some of which we’ve featured here.

The BMW S1000RR is the hottest, sportiest motorcycle to ever emerge from Germany and combining the bike with haute couture can’t be a bad idea. With the S1000RR, Hofmann wanted to create a look that showed beautiful women wearing clothes that are desirable, yet still obtainable and entirely real world relevant.

‘There are so many motorcycle manufacturers that combine motorcycles and women in an artless and sleazy way, that I thought there just had to be a better way of doing it,’ says Hofmann. ‘I had no intention of putting a naked woman on a bike, and it was very clear to me that the bike had to be the S1000RR superbike in the same colour that people have seen on the racetrack in 2009. I didn’t want the bike to fade into the background either – showing the name of the manufacturer was also very important for me, because it made the feeling of a pit stop and racetrack environment much more authentic,’ he adds.

BMW S1000RR Markus HofmannBMW S1000RR Markus Hofmann
BMW S1000RR Markus HofmannBMW S1000RR Markus Hofmann
BMW S1000RR Markus HofmannBMW S1000RR Markus Hofmann
BMW S1000RR Markus HofmannBMW S1000RR Markus Hofmann
BMW S1000RR Markus HofmannBMW S1000RR Markus Hofmann
BMW S1000RR Markus HofmannBMW S1000RR Markus Hofmann

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