For now, they are only talking about joint marketing activities, but what we are really looking forward to is AMG working on some really high-performance special edition Ducati superbikes...!
According to a recent announcement made by the two companies, AMG (Mercedes-Benz’s high-performance cars division) and Ducati will work together closely in the future and will develop common marketing activities. The cooperation agreement was signed yesterday at the Los Angeles Motor Show, by Ola Källenius, CEO of Mercedes-AMG GmbH and Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.
‘I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups,’ said Ola Källenius, CEO of Mercedes-AMG GmbH.
‘I am especially proud to have AMG as one of our sponsors for our MotoGP team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design,’ said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.
Among other things, AMG and Ducati will jointly undertake various marketing and sponsoring activities. AMG will support the Ducati MotoGP team as an Official Car Partner from 2011, and during selected events, AMG customers will be able to take test rides with Ducati motorcycles while Ducati customers will have the opportunity to test drive the latest AMG high-performance cars. Joint events are also planned for members of the AMG Private Lounge, in which more than 13,000 AMG customers are registered worldwide.
Now, while all this talk of joint marketing and sponsorship activities is all right, what we really want to see from Ducati in 2011 is an AMG-edition 1198 SP, where that L-Twin gets some special high-performance bits from AMG so it can produce 220bhp. More than anything else, AMG are engine specialists, so how hard can it be for them to do a 220bhp, 340km/h AMG Ducati 1198 SP Tricolore?