Saturday, December 17, 2011
BMW C600 Sport gets featured in Markus Hofmann’s latest photo shoot
After shooting the BMW S1000RR, German fashion photographer Markus Hofmann has moved on to BMW’s first scooter, the C600 Sport. ‘Motorcycles and fashion have always been interlinked, right from the earliest days when pin-up boys in leather and denim demonstrated a love for speed, a desire to be different and a non-conformist attitude to dressing,’ says Hofmann. ‘Scooters capture the imagination somewhat differently, especially the new maxi-scooters from BMW Motorrad. With their clean, angular lines and cutting-edge stylish looks, they make a strong design statement that has a mass appeal across the sexes,’ he adds.
‘Having photographed the Concept C scooter several times over the past few months, I have to admit I was apprehensive as to what the series production versions might look like. But I needn’t have worried, as the C600 Sport featured here is every bit as much as a head-turner as the Concept C ever was,’ says Hofmann. ‘Choosing clothing and equipment items to accompany the C600 Sport was easy too, as BMW’s Club leather jacket has a retro, timeless appeal to it, helped by its understated design and quality materials. It suited the model, Giannina Winter, perfectly. As for the AirFlow 2 helmet, it is undoubtedly cool to look at, but thanks to some clever, functional design, it will help keep its wearer cool in the heat of the traffic, ensuring they arrive at their destination in good shape,’ he adds.
For more about Markus and his work, visit his website here
2WD AC Schnitzer Akrapovic all-wheel-drive AMG Aprilia Ariel Audi Avinton Bajaj Barry Sheene Benelli Bimota BMW Bosch Brammo Britten Buell Bultaco Cagiva Campagna Can-Am Carver Casey Stoner Chinese bikes Classics Concept Bike Confederate CRandS Custom-built Dainese Derbi Diesel Ducati Eddie Lawson EICMA 2008 EICMA 2009 EICMA 2012 EICMA 2013 EICMA 2014 EICMA 2015 Electric Ferrari Fischer flying machines Freddie Spencer Giacomo Agostini Gilera Harley-Davidson Helmets Henderson Hero Motocorp Hesketh Honda Horex Husqvarna Hybrid Hyosung Ilmor Indian Intermot 2012 Intermot 2014 Interviews Isle of Man TT Jawa Jay Leno Jeremy Burgess Kawasaki Kevin Schwantz KTM Lamborghini Lambretta Laverda Lazareth Malaguti Markus Hofmann Mick Doohan Mission Motors Mondial Morbidelli Moriwaki Moto Guzzi Moto Morini Moto2 Moto3 MotoCzysz MotoGP MotoGP-2007 MotoGP-2008 MotoGP-2009 MotoGP-2010 Motorcycle Design Motus MV Agusta MZ News Norton NSU Peraves Petronas Peugeot Photography Piaggio Porsche Quad Riding Impressions Roehr Ronax Ronin Rotary Royal Enfield Scooters Segway Shootouts Short Films Skills Specials stunt riding Supercharged Suter Suzuki Travel trike Triumph Turbo TVS Two-stroke Ural V10 V12 V4 V6 V8 Valentino Rossi Velocette Vespa Victory Vincent Voxan Vyrus Wakan Wayne Gardner Wayne Rainey Wunderlich Yamaha Yoshimura