Saturday, December 17, 2011
BMW C600 Sport gets featured in Markus Hofmann’s latest photo shoot
After shooting the BMW S1000RR, German fashion photographer Markus Hofmann has moved on to BMW’s first scooter, the C600 Sport. ‘Motorcycles and fashion have always been interlinked, right from the earliest days when pin-up boys in leather and denim demonstrated a love for speed, a desire to be different and a non-conformist attitude to dressing,’ says Hofmann. ‘Scooters capture the imagination somewhat differently, especially the new maxi-scooters from BMW Motorrad. With their clean, angular lines and cutting-edge stylish looks, they make a strong design statement that has a mass appeal across the sexes,’ he adds.
‘Having photographed the Concept C scooter several times over the past few months, I have to admit I was apprehensive as to what the series production versions might look like. But I needn’t have worried, as the C600 Sport featured here is every bit as much as a head-turner as the Concept C ever was,’ says Hofmann. ‘Choosing clothing and equipment items to accompany the C600 Sport was easy too, as BMW’s Club leather jacket has a retro, timeless appeal to it, helped by its understated design and quality materials. It suited the model, Giannina Winter, perfectly. As for the AirFlow 2 helmet, it is undoubtedly cool to look at, but thanks to some clever, functional design, it will help keep its wearer cool in the heat of the traffic, ensuring they arrive at their destination in good shape,’ he adds.
For more about Markus and his work, visit his website here