Tuesday, January 31, 2012

Edgar Heinrich to head BMW Motorrad Design Studio from July 2012

Edgar Heinrich
After a two-year stint at Bajaj Auto, Edgar Heinrich (above) returns to BMW Motorrad later this year. Heinrich has been responsible for many of BMW's recent motorcycles...
2012 BMW 2012 BMW 2012 BMW

From July this year, Edgar Heinrich, 53, will head the BMW Motorrad Design Studio, taking over from David Robb. With a degree in design, Heinrich started his career as a motorcycle designer with BMW back in 1986 and from 2007 to 2009, he was Head of Vehicle Design – Motorcycles, under David Robb’s overall direction. From July 2009, Heinrich has been working with Indian motorcycle manufacturer, Bajaj Auto, heading product design at the fast-growing company that also has a 40% stake in KTM.

At BMW, Edgar Heinrich has been responsible for bikes like the R1100RS and RT, K1200S and R, the HP Megamoto and the R1150GS and R1200GS. The S1000RR, theF800/650 series, the G450X, BMW’s six-cylinder touring bikes and the new maxi-scooters were also designed under Heinrich’s direction. An ardent motorcycle enthusiast, Heinrich is passionate about customizing sports bikes and restoring and collecting vintage motorcycles.

‘I am very pleased to be returning to BMW Motorrad and having the great opportunity to be involved in shaping the two-wheel future of the BMW Group with an outstanding team,’ says Heinrich. ‘Edgar Heinrich is an excellent motorcycle designer and passionate motorcyclist who has already made key contributions to BMW Motorrad design in the course of his many years of experience. I very much look forward to collaborating with him to take BMW Motorrad design to ongoing success in the future,’ adds Adrian van Hooydonk, Senior Vice President, BMW Group Design.

BMW Motorrad
We hope Herr Heinrich will do some hot and happening BMWs over the next few years...

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