Thursday, April 19, 2012
Ducati sold to Audi
International Motorcycles S.p.A, a subsidiary of the Investindustrial Group (which had acquired Ducati in 2006), has announced the sale of Ducati Motor Holding S.p.A to Audi AG. Part of the Volkswagen empire, Audi also owns Italian supercar manufacturer, Lamborghini.
Ducati’s motorcycle sales worldwide in 2011 stood at 42,200 units, which represents an 11% global market share and which generated revenues of 480 million euros. Ducati is currently working on expanding its operations beyond Europe, the US and Japan and into emerging markets in Asia, China and South America.
‘Ducati has thrived with us as a result of the intensive industrial turnaround and the commercial push into new, fast-growing markets. We are convinced that the company will continue to provide a bright and rewarding future to its customers and employees in the very capable hands of Audi,’ says Andrea C. Bonomi, Chairman, Investindustrial. ‘We believe that Audi is the best partner to continue the globalisation process that has already been successfully initiated. The management team, led by Gabriele Del Torchio, and the Ducati's skilled and passionate workforce have been a key element in turning the company into a global brand with some of the most exciting motorcycle models currently on the market. I am convinced Audi will be a responsible new owner, preserving the Italian workforce’s technology skills for a bright future for the Company,’ he adds.
‘Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world’s most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi,’ says Rupert Stadler, Chairman of the Board of Management of Audi AG.
In the meanwhile, Mercedes-AMG have announced that their tie-up with Ducati has been terminated.
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