Tuesday, July 02, 2013

Ducati 1199 Panigale wins 2013 Red Dot ‘best-of-the-best’ Design Award




The Red Dot Design Awards recognise excellence in product design, and the Ducati 1199 Panigale is the rightful winner this year. Yes indeed, the bike's gorgeous...!

Of the 4,662 products assessed for the 2013 ‘best-of-the-best’ Red Dot Design Awards this year, it’s the Ducati 1199 Panigale that’s come out on top, winning the award today in the official ceremony held at the Aalto Theatre in Essen, Germany. Decided by a jury of 37 experts, the award recognizes excellence in the product design category. The Panigale will be exhibited for four weeks at the Red Dot design museum in Germany, at an exhibition in Taiwan and, for one year, at the Red Dot design museum in Singapore.

“The red dot ‘best of the best’ award acknowledges all the hard work put in by everyone at Ducati R&D for over three years. Moreover, joining the ranks of the award’s top winners has made this product – and Ducati – part of product design history. Every single component has been designed to be performance-oriented and function-specific. Together, all these components form a harmonious, light, visually stunning product. Which is just how a Ducati should be,” said Andrea Ferraresi, Ducati Design Centre Director, during the prize-giving ceremony in Germany, today.

“The winners of the Red Dot product design award 2013 are the protagonists of fast developments within the very culture of industrial design. The last few days have seen us engaged in the extremely difficult task of selecting the best, most deserving designs. Indeed, it is sometimes just a single detail that makes the difference when it comes to showing off a product’s special qualities. All these creations have been assessed and examined by the expert and critical eyes of an international Red Dot jury,” added Prof. Dr. Peter Zec, Red Dot Founder and CEO.











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