Following its launch in Europe in June this year, and in various Asian markets in September, the Vespa 946 Emporio Armani - perhaps the world's coolest, most stylish scooter - has now made its way to the United States. The 946 Emporio Armani was developed in a joint project between Giorgio Armani and the Piaggio Group, to celebrate two of the world’s most popular symbols of Italian style and panache. The Vespa 946 is signed by Giorgio Armani and comes in an exclusive shade of gray, with a hint of green that's only visible in certain lighting conditions.
The US launch of the Vespa 946 Emporio Armani, which was held at the Emporio Armani store in SoHo, on 410 West Broadway, New York, marks the 40th anniversary of the Giorgio Armani fashion house and the 130th anniversary of the Piaggio Group. In the US, this super-scooter will be available from Piaggio Group Americas dealers in major cities, including New York City, Miami, Dallas, Los Angeles, San Francisco and Chicago.
For those who might be wondering where the Vespa 946 is headed next, the answer is Beijing, with the Chinese launch slated for tomorrow!